Other Case Studies

Tiger Tells About Voodoo

This solo project was my playground for combining storytelling, illustration, and animation with front-end code. I handled everything: content research, visual identity, custom illustrations, UX design, and development (HTML/CSS/JS with GSAP and ScrollMagic). The site was awarded Site of the Day on Awwwards.

Branding
Illustration
GSAP
Storytelling
Animation
SOTD
See the project
Awwwards Logo

Hero Animation

The opening needed to establish the site’s personality before the story even began. I built the landing screen around oversized typography, animated stickers, and floating elements that feel slightly unruly, setting up the strange mix of folklore, humor, and visual chaos that runs through the rest of the experience.

Scroll Interaction

I wanted the story to unfold more like a graphic novel than a conventional webpage. A horizontal sequence built with GSAP and ScrollMagic lets each piece of content enter as its own scene, changing the rhythm of scrolling and giving the narrative a more deliberate pace.

Animated Typography

The visual language pulls from underground zines, handmade posters, and imperfect print. Hand-drawn elements and animated lettering became part of the storytelling, helping the site feel rough, expressive, and a little unstable in a way that suited the subject.

An illustration for the Voodoo gods block

Mythical Illustrations

Voodoo mythology introduces a large cast of gods and spirits, so I gave each one a distinct visual identity through an animal avatar. Collage, hand-drawn textures, and bright overlays turned them into a wild recurring cast that could carry the mythology without relying on traditional religious imagery.

Interactive Voodoo Doll

The voodoo doll became a small interactive detour from the main narrative. Visitors can draw directly onto it, with nothing saved and no consequence beyond the interaction itself. I built the experience in Canvas and JavaScript as a playful interpretation of one of the most recognizable symbols associated with Voodoo.

An illustration that no one should take too seriously

Comic Strip

Some of the mythology was too strange to communicate through straightforward exposition. I retold one of its more elaborate stories as a comic, using exaggerated illustration and humor to move through poison pufferfish, resurrection, and tiger cults while keeping the dense folklore approachable.

3D Carousel

The story eventually moves from mythology into the people who shaped Voodoo’s history. Ivcreated a draggable 3D carousel for these figures, combining archival photography with neon graphics and textured treatments so the historical material still felt connected to the visual world established earlier in the site.