Starface is a bold skincare brand that speaks to Gen Z with confidence, color, and personality. The brand’s mission is to make acne care fun—turning blemishes into something you decorate, not hide. Our goal was to help them bring that same energy into a refreshed digital experience.
I joined the team as a UX/UI designer to help reimagine their ecommerce site from the ground up. We focused on increasing conversion rates, improving usability across platforms, and creating a vibrant, modular system that reflects the brand’s voice.
We kicked things off with moodboards and visual explorations to define an expressive design system. My focus was on layout structure, typography, and a playful yet functional component library that would scale across campaigns. The vibrant color palette, bold type, and sticky brand moments all came together through modular blocks that made every screen feel unique—but still cohesive.
I created a full set of responsive wireframes to map out the customer flow across desktop, tablet, and mobile. That included product pages, subscriptions, cart and checkout, account dashboard, and landing templates. We paid special attention to making key actions like purchasing and managing subscriptions frictionless.
Once the structure was in place, I moved into high-fidelity design—delivering polished, dev-ready screens across all major flows. Each page was built with conversion in mind, while still maintaining the fun, expressive feel that defines Starface.
We helped rebuild Starface’s store on Shopify, optimizing it for performance and flexibility. That meant making it easy to plug in third-party tools like Yotpo, Klaviyo, and Smartrr without breaking the brand experience. Throughout the process, I led design QA with devs—checking implementation, resolving edge cases, and making sure visual quality stayed high.
Cute Big Yellow animation to help overcoming the 404 error.